E-Mail Marketing

Today, e-mail is number one among the instruments of communication on the internet. Well above 80% of all internet users currently use e-mail. Many already have two or three different addresses, which they use for different purposes.

This is one of the reasons why e-mail continues to be a strong internet marketing tool. According to a survey conducted by Datran Media, 82% of all companies intend to strengthen their e-mail activities. These companies identify e-mail marketing as one of the most important advertising instruments (with an approval rate of 80%).

One of the reasons for this is the fact that the possibilities of e-mail marketing very often have not been been fully realized. For example, segmenatation and personalization are still not standard procedures. The use of A/B tests to increase crucial figures is rare, too. We offer these and many other options to our customers, so they can have more success with e-mail marketing.

Low Costs through E-Mail Marketing

While classical sales letters or brochures yield costs for printing, paper and mailing, with e-mail, the costs for delivery are fairly low. Costs for creative design are similar for both, but the mailing expenses for e-mail amount to only a fraction of the mailing expenses for printed letters.

Interactive Customer Dialogue

With e-mail marketing, real dialogue marketing becomes possible. Recipients of electronic advertising can not only be surveyed on wether or not the advertising fits their interests (which helps to maximize advertising efficiency), but recipients can also be specifically and individually addressed with the help of targeting solutions.

Precise Marketing Controlling

In contrast to the classic advertising letter, e-mail marketing makes it possible to measure which messages get read and which don't. You can measure exactly which product in which mailing got the highest click rate, and which was finally bought most. All this happens automatically and can be directly printed out as a report.

Fast and Up to Date: E-Mail Marketing

Classic mailings today have a long lead time. E-mail marketing can be realized very quickly. The customer receives the e-mail only minutes after it has been sent out. Open rates and click rates can be tracked in real time.